WES-TAYLORED CONTENT

Most people don’t surf the Web to read corporate brochures.

Content that is posted on a website must be custom designed for the medium. Because of the constraints of navigating a site and reading on a screen, writing must be concise and to the point. On the Web, most people read very quickly, often just scanning the page, which means they need visual indicators to help them cover as much ground as possible, as quickly as possible. The colors, the size, the positionning of some carefully selected keywords become crucial in the visitor's experience.

Also, Web content must be created according to chosen messages, target audiences and search engines, which feed on key words that must appear in the text for the site to obtain a higher “rank” in the search results.

Content Services

• Copywriting or rewriting from existing sites, brochures, interviews, etc
• French-English and English-French adaptation
• Literature search
• Photography search

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